in this moment I’d like to explain the benefits and disadvantages of personalization, community building, and direct email in e-crm.
Personalization
(+) customer friendly, emotional marketing, cater to personal preferences, on target, direct
(-) expensive to maintain, customization level is very high, high understainding of each customer required
Community Building
(+) Social Activities, Broad Target, Active group feedback
(-) Expensive and difficult to maintain, involves a lot of parties, events held for community are sometimes expensive
Direct Email
(+) Cheap, direct, low level of message customization
(-) Can be ignored, considered as a spam, not-read by the potential target
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