so, guys and girls, basically I have a cousin named Dita, she’s a freshman in university, and had absoultely no clue on what a blog is. Yet she was assigned to make a blog of her own.
Any suggestion on how to introduce her into blogging community?
any suggestion appreciated, thanks!!
in this moment I’d like to explain the benefits and disadvantages of personalization, community building, and direct email in e-crm.
Personalization
(+) customer friendly, emotional marketing, cater to personal preferences, on target, direct
(-) expensive to maintain, customization level is very high, high understainding of each customer required
Community Building
(+) Social Activities, Broad Target, Active group feedback
(-) Expensive and difficult to maintain, involves a lot of parties, events held for community are sometimes expensive
Direct Email
(+) Cheap, direct, low level of message customization
(-) Can be ignored, considered as a spam, not-read by the potential target
Xbox is a well known game console ever. I'm going to explain a little bit about marketing strategy in xbox 360. while it has to be competed with Playstation 3 and Nintendo Wii. Here is my perspective : The key elements of Microsoft's marketing strategy for the Xbox 360 revolve around a direct to the consumer approach. Unveiling the new hardware to consumers on a primetime MTV special was a radical departure from past practices, where game console manufacturers debuted new hardware to industry insiders at the Electronic Entertainment Expo. Instead of relying on industry analysts to act as evangelists for the new console until shortly before its launch, Microsoft opted to attempt to freeze the market by making consumers aware of its offering six months in advance. The direct to the consumer approach is very different from past industry practices. Furthermore, by leading the industry into the next generation of consoles instead of being a laggard, Microsoft is seeking to compress the console product lifecycle and put pressure on its competitors to innovate more rapidly. Since Sony is currently the category leader, but also has the oldest hardware in the marketplace, Microsoft's strategy is especially geared toward beating Sony to the next generation of consoles. Microsoft has a much lower share of the market and is much more interested in succeeding in the next generation consoles than it is in the current one, so hurting its own sales of the original Xbox is of little importance if it can significantly decrease sales of PlayStation 2 and attract new customers before the launch of PlayStation 3. Microsoft also targeting women who live with male gamers. By doing this, they appear to be emulating Nintendo's strategy to broaden the appeal of consoles to nontraditional demographics. Microsoft was a very successful marketer in the 1980s and 1990s in many respects because it was able to convince corporations that its less technically capable and less innovative products than those produced by others, such as Apple and UNIX, were nonetheless the best choice for businesses operating personal computers. Microsoft also successfully convinced businesses to frequently upgrade software even in the absence of major innovations. On the other hand, more recently the company has fallen into disfavor as its anti-competitive practices became widely known and companies and consumers have become more aware of its shortfalls. To combat the impression that it is not an innovative company, Microsoft is seeking to use the Xbox 360 as a means of changing the public's impression of the company. Whereas historically Microsoft has let other companies develop new markets, such as Internet browsers, graphic user interfaces, and gaming consoles, and then entered late, the company is now seeking to lead the gaming console industry. The company also needs to diversify beyond PC sales into gaming and other markets to regain its historically rapid growth. Its next-generation operating system has been significantly delayed, and PC sales are growing very slowly. Furthermore, consumers and businesses are increasingly resisting upgrading its products every couple of years. Although gaming is a rapidly growing market, Microsoft's ultimate goal is to provide the hardware and software "brains" for delivery of all types of entertainment through consumer electronics. Producing a console with many capabilities that is viewed as being highly innovative is critical to gaining consumers' trust so that they will rely on Microsoft for more than just gaming and PC operations. In this regard, Microsoft's strategies fit well with the future issues it is likely to encounter of continuing slow growth in PC sales and a need to increase its growth through both gaming and receiving a greater share of consumers' home entertainment expenditures.
Inixindo, as I have explained in my previous blog entry, is a IT education company which is an official learning partner of Microsoft, Sun, Oracle, Cisco,etc. The materials (books/companion cd) used for the class is of course supplied by the respective vendor. At this opportunity, I would like to explain the e-procurement mechanism of Inixindo in regard on purchasing materials for the upcoming class.
For the material procurement, purchasal is usally done 1 week before the scheduled class. The procurement staff will inform the respective vendors by submitting purchasing order. However, in different vendor there is also different mechanism. In the case with Microsoft and Cisco, the procurement staff have only to submit the order via web application provided in the website link accessible only to certified learning partner of those vendor, therefore it makes easy in placing order for the upcoming class. Once order has been placed and being paid, the vendor will process the order and sent the requested materials to Inixindo ASAP.
However these are not the case in ordering materials from Oracle or Sun Microsystem, the purchasing staff must forst make a telephone contact to infor the upcoming purchase to the Oracle Indonesia or Sun Microsystem Singapore. Then, they will follow up the order for materials on their own with whatever method they use to the central printing office. After it finished, the printing office will sent the materials first to the representatives of the vendors (branch offices) before they sent those materials to Inixindo.
One possible problem that might happen is that the difficulty in implementing standard of e-procurement. In inixindo case, vendors have different mechanism and preferences in handling orders from customers like inixindo. Therefore as a company, inixindo must be able to adapt with several method of procurement, be it may e-procurement or traditional procurement.
glodokshop.com is an online stone in jakarta specializing in electronics equipment sale. Glodokshop handles all the purchasal online. though it also has a physical store. I’m gonna review the 6-e business strategy decision which is implementing on glodokshop
Decision 1 E-Business Channel Priority
glodokshop use click and brick strategy, simullated traditional stroe using online technology
Decision 2 Organizational restructuring and capabilities
glodokshop relies on suppliers for its inventory, therefore must maintain a good relations with the suppliers
Decision 3 Business, service, and revenue models
glodokshop is a seller of electronics, the inventiry is bought from the supplier
glodokshop gain profits from the electronic sellings
glodokshop have constant promotions and discounts
Decision 4 Market Restructuring
glodokshop acts as a market alternative to a conventional shop
Decision 5 Market and product development strategies
glodokshop perform a lot of promo to gain market attention
Decision 6 Positioning and differentiation strategies
glodokshop offer price below market price to gain a fair share of ccusstomer
Q: Create a summary guide for a small retailer company about the stages that are necessary in the creation of a web site and the management issues involved.
A: In my opinion creation and maintenance/management of an e-commerce website shoul be separated. The creation of a website can be considered as a project, which means it has a finite steps, schedules, and closing. While maintenance/management is an ongoing-process which has no closing unless the website itself closed. So, the steps that are necessary to create a website is as follow:
1. Requirements Gathering, incl brainstorming
first we must specify what things are necessaary in website creation, and also we must take notes from inputs and opinions of the team members
2. Develop scope
then we must develop the scope of the website, determine its purpose, what and what-not will be covered in the website
3. Develop Working Charter
this is as a guideline on how the website creation project is done.
4. Survey competitors website
this can be done to see the tendency of the rivals of your business, you then can follow similar standard or develop an all-new groundbreaking website design and functionality
5. Develop blueprint of the intended website
use this as a guideline of the technical works in developing the website
6. Create, testing and debugging
the actual process of web creation
7. Deploy in a test environment
test whether the website has fulfill our requirement specified in the project charter and the technical blueprint. find any bugs that might occur. repeat step 6-7 as necessary.
8. Find domain and hosting place
once you ensure step 7 succeed. you should find a web host to host your website.
9. Promote your website
once you ensure your website is up n running, you have to promote your site so potential consumer will go and check your website.
10. Run a final check
once everything seems on the right track, run a final check to ensure all is well
11. Project Closing
time to close the website creation and deployment project before we move on to the website maintenance process
12. Project Evaluation
evaluate the website project and crate a lesson-learned notes to be used as a baseline of the next website creation project, if any.
Since website maintenance is a cyclical/repetitive process, the steps listed below will never stops unless the website is shutted down for good.
1. Check user/consumers feedback
this is very important because consumers are the party that use the site first-hand. therefore it is them who will likely to encounter an error or two in your website
2. Fix errors/bugs
try to find and fix any errors and bugs as the time goes on. use the feedback input as information on bug/error locations.
3. Test
Test whether the errors/bugs has successfully fixed
4. Update your website content
A good website is a website that is always updated. keep int ouch with the latest promotions, products, events of your company so that the consumers will be informed.
5. Broaden the website scope
This step is optional if the company wants to broaden the scope and purpose of the website.
Q: For an Organization you familiar with, examine the alternative business and revenue models afforded by the internet, and asses the options for the type & location of e-commerce transition
A: The organization that I am familiar and I will use in this task is PT. Inixindo. Inixindo is a training and education center for Information Technology courses that offer classes and workshops based on official materials from renowned IT vendors such as: Microsoft, Oracle, Cisco, Sun, etc. Inixindo is also the official learning partner for those vendors. Basically, Inixindo is a brick-and-mortar business in which classes are held in a specific location, in this case the offices of Inixindo. Currently classes are held traditionally, means that it still follows the old rules in which students were taught directly by the instructor inside a classroom, hence the instructor-led training.
Now the e-business and online revenue model assesed that I assume that is suitable for Inixindo is as follow. One might think that the traditional classroom model of training shoul be abandoned and reduced and replace it instead with an online training. Sure thing that online-led training have its benefit such as mobility, personalization, etcetera. However, based on my observation, customers in Indonesia still prefers the classroom methods, in which the students and instructor are directly participate in the class. We also know that online training utilizes heavy bandwidth for lets say high quality video streaming in which, we also know that Indonesia’s internet bandwidth for common people is still in the low range (read: shitty) compared to the more technologically advanced country. And the last thing about online-led training, the vendors of Inixindo, eg: Microsoft, Oracle, etc, provided the curricula of their materials to be conducted in a traditional brick-and-mortar classroom. Their learning materials are also come in a form of books and cd-roms in which it is counted as a physical goods. Now therefore, regarding online-led training, I personally think this is not the online revenue model that Inixindo will pursue in the near future.
Now then, what is the e-business and online revenue model suitable for Inixindo. I personally think that the current inixindo website should be used to accomodate and support for the on-going business process. For example, the current usage of website are to promote up and coming classes that will be held in the near future, the quarterly schedule of classes, events informations sucha as seminars, etc. Of course we can add additional features to it. One thing comes to mind is online class registration, Inixindo can design the web to accept online class registration and online exam registration so that the customer should not come personally to inixindo to register himself/herself for a class. Of course to prevent fraud/false registration, a statement of advanced payment (uang muka) of the course must be provided, this can be provided in form of scanned image of transfer receipt and such. Definitely easier than you have to come personally to the office of Inixindo.
The other thing comes to mind is that, in the Inixindo website can use more additional promotion materials to promote the classes. This prmotion can come in unique forms such as: video capture of a sample classes to show the prospected consumers how classes is performed by Inixindo, a mini video tutorial that explains a course objectives and how by joining this particular class students can achieve the listed objectives. This is because according to http://ezinearticles.com/?The-5-Best-Revenue-Models-in-E-Commerce-History&id=102842 one of the five best revenue models in e-commerce is to sell your service online and to inform the consumers what to expect in studying in Inixindo, and of course this can also be used to impress consumers since based on my observation none of Inixindo’s competitor using this kind of e-commerce revenue models.
So in conclusion, I personally prefer that for the current time the e-business and online revenue model that will be implemented is not to change the overall business process, such as online-led training, but to support and enhance the existing method of business, in which it can acts as a promotional, information portal, online class booking/reservation, etc.
found this on 4chanarchive.org. Hope you might like it
hi guys, this is basically my blog. Hopefully I will be able to update this thing frequently and hopefully someone will read this blog, LOL. I am a first time blogger so please bear with me kay…
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